SPOGA+GAFA

Cologne, Germany

September 1, 2019 to September 3, 2019

SPOGA+GAFA
  • The Show
  • Exhibitor Package
  • Cost Factors
  • DIT Funding
  • Application Form

The Show

spoga+gafa covers all aspects of practical and leisure gardening.  It is divided into the following product sectors: garden living (garden furniture, decoration, garden equipment, sports & games, camping & leisure), garden creation & care (plants & flowers, bio-chemistry & soils, machines & accessories, tools & accessories, garden equipment & sheds, water & lights), garden bbq (grills & barbecues) and garden unique (exclusive presentations in the outdoor living sector).  There is also a spoga horse show for the equestrian sector which runs alongside spoga+gafa.

Germany is by far the largest market for garden products in Europe; sales in 2017 were reported to be €18.6 billion, an increase of €260 million on the previous year.  Buyers, though, visit spoga+gafa not just from Germany but from countries around the world.  Last year British group exhibitors saw buyers from across Europe as well as leading distributors and retailers from markets such as the USA, Canada, Dubai, Israel, Japan, South Korea, New Zealand and Australia – along with some of the leading players from the UK.

The show also attracts a broad spectrum of buyers including garden centres, DIY stores, mail-order and internet sales companies, supermarkets, discounters, department stores and other general retailers, specialist furniture retailers, landscapers and many international distributors and wholesalers of garden products that support the retail and contract trade worldwide.

For more information about exhibiting at spoga+gafa 2019, please contact Theresa Swann, Head of Events & Administration at Gardenex, on telephone: 01959 565995 or by email, and take a look at the spoga+gafa website.

Our 6th year at spoga+gafa and one of the best!

- Concept Research

Exhibitor Package

Gardenex is able to offer the package below to British firms:

  • A prime location for the British pavilion in hall 9 and individual stands in other halls for specific product groups.  The minimum stand is 12m² but above this to your preference is available; we accommodate requirements on a best endeavour basis.
  • A comprehensive British themed pavilion and stand package designed so that you can just turn up and display products.  Package includes walls, carpet, lighting, electrical connection and a power point, fascia with name, table, chairs, shelves, counter and stand cleaning.
  • Help with freight, travel & accommodation and other logistics from Gardenex’s dedicated event organisers.
  • Advice and information about how to prepare for, and how to maximise your presence, at the show.
  • A schedule of press releases before, during and after the show, to publicise the goods and services of the British group participants.
  • A preview sent out to named buyers across Europe in advance of the show to generate advance publicity for the group.
  • The support at the show of an industry information stand, organised by Gardenex and manned by its experienced team.
  • Background market information and exporting advice for Gardenex members.
  • Preferential Gardenex exhibitor support package fee for members.
We met with key buyers we would not otherwise have had access to.

- Hum Partnership LLP

Cost Factors

The table below shows costs and examples for a variety of stand sizes for 2018.  Prices for 2019 will be available shortly.  The pricing incorporates costs as quoted by the organisers for space, auma fees, lump energy and other mandatory charges imposed by them as described and an estimated amount for the stand package whilst quotations are sought.

12m² 15m² 25m²
Gardenex stand package, estimated @ £298 per m2 £3,576 £4,470 £7,450
Mandatory Marketing Services Package (now includes visitor package and other new elements such as data capture) ♣ £1,071 £1,071 £1,071
Total £4,647 £5,541 £8,521
Grants for eligible firms, subject to eligibility (not yet confirmed for 2019!) (-£1,500) (-£1,500) (-£1,500)
Possible net cost for eligible firms ♦ £3,197 £4,041 £7,021
Space only – cost per square metre plus mandatory costs ♣ ♦   £188
♦Plus Gardenex exhibitor support package fee, mandatory for all British group exhibitors and payable on application Gardenex
Member (+VAT)		 Non-Member
+VAT
£471 (£565.20) £651 (£781.20)
The fee includes support as outlined in the Exhibitor Package tab and is designed to simplify the process of exhibiting, help you prepare for and make the most of the show, promote the British group presence and to make your exhibiting experience as smooth and trouble-free as possible.


Please note: Bookings received by Wednesday 2 May should benefit from a 5% discount off the Gardenex stand package /
space only costs.  But this offer is only available until a maximum of 350m2 has been committed!

 

Other factors Ballpark budget Information
Travel, accommodation and subsistence
(the latter being entirely subject to your budget)		 Around £900 per head could be budgeted for a reasonable hotel and budget airline seat
Out Friday 30 August, back Wednesday 4 September gives you a clear day to dress your stand		 Direct flights to Cologne run from Stansted (Ryanair/ Eurowings) and Heathrow (Eurowings).  Alternatively direct flights to Düsseldorf are available (connected by max 1 hour by train).  Eurowings from Stansted to Cologne costs less than £100 at the time of publishing.  Hotel prices vary greatly; a budget of £160 per night should secure a reasonable central 3 star hotel.  Further advice is available from Gardenex on request.
Interpreters £170 – £250+ per day An interpreter will be based on the Gardenex stand for the shared use of all British group exhibitors.  We advise you, though, to arrange your own dedicated interpreter if your team does not have language skills.
Getting your display / goods to the show Around £480 for a 1m³ pallet from a UK warehouse to show site, storage and return to UK warehouse Some exhibitors might consider driving goods to Cologne which is a relatively easy option as full access to the halls is available during set-up and break-down (please note that this can be subject to restricted times and fees).  As an alternative, details of suggested specialist exhibition freight forwarders will be provided to exhibitors.
Enhanced catalogue / web entries Costs start from around €420
(approx £375)		 Basic show catalogue and website entries are included in the mandatory Marketing Services Package.  There are options – which will be circulated – to enhance these with logos, more products etc.
Additional display equipment Subject to needs and budget The Gardenex stand package is comprehensive so there should be limited need for extras but options will be offered.

 

Notes

  • All costs based on exchange rate £1=€1.12 which may alter and impact either way.  They do not include local taxes which may apply to some or all factors.  All costs must be paid upfront whereas grants are paid retrospectively, subject to compliance.
  • ♣ Some mandatory costs are imposed by Koelnmesse and apply to all exhibitors.  These include the NEW Marketing Services Package.
  • It is preferred that exhibitors on the British pavilion take advantage of the Gardenex stand package.
  • Whilst unlikely to vary significantly beyond costs outlined, final costs for the Gardenex stand package will be notified to exhibitors in due course.

DIT Funding

It is hoped that the Gardenex British exhibitor group will again be supported by the Department for International Trade under its Tradeshow Access Programme which allows eligible exporters to receive grants towards the cost of exhibiting.  An announcement will be made once funding is confirmed.  In 2018 DIT grants of £1,500 were available for eligible SMEs exhibiting at spoga+gafa, Cologne.

Please contact Theresa Swann, Head of Events & Administration at Gardenex, by email or on 01959 565995 if you would like to discuss your potential eligibility for funding.

WE VERY MUCH BENEFITED FROM ATTENDING THIS EVENT.  IT IS THE MAJOR GARDEN TRADE SHOW IN EUROPE SO AN IDEAL MARKET FOR OUR PRODUCTS.  THEY WERE WELL RECEIVED AND WE LOOK FORWARD TO ATTENDING AGAIN NEXT YEAR. – Morris Brothers & Co, t/a Boskke

Application Form

An online application form will be available soon.  In the meantime, to register your interest in exhibiting at spoga+gafa 2019, please contact Theresa Swann, Head of Events & Administration at Gardenex, on telephone: 01959 565995 or by email.