SPOGA+GAFA

Cologne, Germany

May 30, 2021 to June 1, 2021

SPOGA+GAFA
  • The Show
  • Exhibitor Package
  • Cost Factors
  • DIT Funding
  • Application Form

The Show

spoga+gafa covers all aspects of practical, decorative and leisure gardening.  It is divided into the following product sectors: garden living (garden furniture, decoration, garden equipment, sports & games, camping & leisure), garden creation & care (plants & flowers, bio-chemistry & soils, machinery, tools & accessories, garden equipment & sheds, water & lights), garden bbq (grills & barbecues) and garden unique (exclusive presentations in the outdoor living sector).  There is also a spoga horse show for the equestrian sector which runs alongside spoga+gafa.

Germany is by far the largest market for garden products in Europe, with sales of around €18.5 billion.  Buyers, though, visit spoga+gafa not just from Germany but from countries around the world.  In recent years British group exhibitors have seen buyers from across Europe as well as leading distributors and retailers from markets such as the USA, Canada, Dubai, Israel, Japan, South Korea, New Zealand and Australia – along with some of the leading players from the UK.

The show attracts a broad spectrum of buyers, including independent garden centres, DIY and garden centre chains, mail-order and online businesses, super and hypermarket groups, discounters, department stores, specialist furniture retailers and landscapers, along with many international distributors and wholesalers of garden products that supply the retail and contract trade worldwide.

For more information about exhibiting at spoga+gafa 2021, please contact Katie-Mai Smith, Events & Administration Manager at Gardenex by email, and take a look at the spoga+gafa website.

Our 6th year at spoga+gafa and one of the best!

- Concept Research

Exhibitor Package

Gardenex is able to offer the package below to British firms:

  • A prime location for the British pavilion in hall 9 and individual stands in other halls for specific product groups.  The minimum stand size is 12m².  Larger stand options are also available.
  • A comprehensive British themed pavilion and stand package, designed so that you can just turn up and display products.  Package includes walls, carpet, lighting, electrical connection and a power point, fascia with name, table, chairs, shelves, counter and stand cleaning.
  • Help with freight, travel & accommodation and other logistics from Gardenex’s dedicated event organisers.
  • Advice and information about how to prepare for, and how to maximise, your presence at the show.
  • Background market information and exporting advice for Gardenex members.
  • The support at the show of an industry information stand, organised by Gardenex and manned by its experienced team.
  • A schedule of press releases before, during and after the show, to publicise the goods and services of the British group participants.
  • A preview sent out to named buyers across Europe before the show to generate advance publicity for the group.
We met with key buyers we would not otherwise have had access to.

- Hum Partnership LLP

Cost Factors

Please note, the figures below were prepared for the 2020 edition of spoga+gafa which has been cancelled.  They will shortly be updated for the 2021 event.

The table below shows costs and examples for a variety of stand sizes.  The pricing incorporates costs as quoted by the organisers for space, auma fees, lump energy and other mandatory charges imposed by them as described, and an estimated amount for the stand package whilst quotations are sought.

12m² 15m² 25m²
Gardenex stand package, estimated @ £299 per m2  £3,588 £4,485 £7,475
Mandatory Marketing Services Package (now includes visitor package and other new elements such as data capture) ♣ £1,100 £1,100 £1,100
Total £4,688 £5,585 £8,575
Department for International Trade grants are available for eligible UK companies (-£1,500) (-£1,500) (-£1,500)
Possible net cost for eligible firms ♦ £3,188 £4,085 £7,075
Space only – cost per square metre plus mandatory costs ♣ ♦   £189
♦Plus Gardenex exhibitor support package fee, mandatory for all British group exhibitors and payable on application Gardenex
Member (+VAT)		 Non-Member
+VAT
£485 (£582) £675 (£810)
The fee includes support as outlined in the Exhibitor Package tab and is designed to simplify the process of exhibiting, help you prepare for and make the most of the show, promote the British group presence and to make your exhibiting experience as smooth and trouble-free as possible.


Please note: Space is limited; book quickly to secure!

 

Other factors Ballpark budget Information
Travel, accommodation and subsistence
the latter being entirely subject to your budget		 Around £900 per head could be budgeted for a reasonable hotel and budget airline seat.
Out Friday 4 September, back Wednesday 9 September gives you a clear day to dress your stand.		 Direct flights to Cologne run from Stansted (Ryanair/ Eurowings) and Heathrow (Eurowings).  Alternatively direct flights to Düsseldorf are available (train journey to Cologne max 1 hour).  Eurowings from Stansted to Cologne costs less than £100 at the time of publishing.  Hotel prices vary greatly; a budget of £160 per night should secure a reasonable central 3 star hotel.  Further advice on request.
Interpreters £170 – £250+ per day An interpreter will be based on the Gardenex stand for the shared use of all British group exhibitors.  We advise you, though, to arrange your own dedicated interpreter if your team does not have language skills.
Getting your display / goods to the show Budgeting for this is difficult due to Brexit but we suggest allowing around £360-£400 for a 1.5m³ pallet from a UK warehouse to show site, storage and return. Exhibitors might consider driving goods to Cologne which is a relatively easy option as full access to the halls is available during set-up and break-down (please note that this can be subject to restricted times and fees).  Alternatively, details of suggested specialist exhibition freight forwarders will be provided.
Enhanced catalogue / web entries Costs start from around €450
(approx £395)		 Basic show catalogue and website entries are included in the mandatory Marketing Services Package.  Options to enhance with logos, more products etc will be circulated.
Additional display equipment Subject to needs and budget. The Gardenex stand package is comprehensive so there should be limited need for extras but options will be offered.

 

Notes

  • All costs based on exchange rate £1=€1.12 which may alter and impact either way.  They do not include local taxes which may apply to some or all factors.  All costs must be paid upfront whereas grants are paid retrospectively, subject to compliance.
  • ♣ Some mandatory costs are imposed by Koelnmesse and apply to all exhibitors.  These include the Marketing Services Package.
  • It is preferred that exhibitors on the British pavilion take advantage of the Gardenex stand package.
  • Whilst unlikely to vary significantly beyond costs outlined, final costs for the Gardenex stand package will be notified to exhibitors in due course.
  • The exhibitor must insure against costs and expenses which may be incurred in the event of the Fair being abandoned, cancelled, postponed or curtailed in whole or in part for causes outside the Trade association’s control, since we accept no responsibility in such an eventuality.

DIT Funding

Gardenex has applied to the Department for International Trade (DIT) for grants to help offset the cost of a stand for eligible British exhibitors at spoga+gafa 2021.  A decision is expected in autumn 2020.  In recent years, grants of £1,500 have been available.

Please note:

  • Eligibility criteria changed slightly in 2019; SME exporters of less than 10 years with a turnover of between £83,000 and £5 million are given priority.
  • All costs must be paid upfront whereas grants are paid retrospectively, subject to exhibitors’ compliance with DIT requirements.

Please contact Katie-Mai Smith, Events & Administration Manager at Gardenex, by email if you would like to discuss your potential eligibility for funding.

WE VERY MUCH BENEFITED FROM ATTENDING THIS EVENT.  IT IS THE MAJOR GARDEN TRADE SHOW IN EUROPE SO AN IDEAL MARKET FOR OUR PRODUCTS.  THEY WERE WELL RECEIVED AND WE LOOK FORWARD TO ATTENDING AGAIN NEXT YEAR. – Morris Brothers & Co, t/a Boskke

Application Form

To reserve a stand at spoga+gafa 2021, please contact Katie-Mai Smith at Gardenex by email at katie-mai@gardenex.com.