Meet-the-Buyers Events

Brasted, UK

March 27, 2019

Meet-the-Buyers Events
  • COST


A great chance for British suppliers to hold one-to-one meetings with international trade buyers seeking new products from the UK!

Gardenex holds regular Meet-the-Buyers events at our offices in Brasted, near Sevenoaks, Kent.  These provide an invaluable and cost-effective opportunity for UK-based suppliers to have one-to-one meetings with international trade buyers.  Our speed-dating format allows UK suppliers the chance to promote their products and services in 25 minute meeting slots, and start the foundations for an excellent working partnership.  Buyers taking part include garden centre retailers, importers/distributors/wholesalers, mail-order and online stores from Europe and occasionally further afield.

Our next event will be held on Wednesday, 27 March 2019 at our offices in Brasted, near Sevenoaks, Kent.  The garden buyers taking part on this occasion are a leading German garden mail-order/online sales company, a Swedish B2C online company that also acts as importer/distributor, a Spanish franchise group of 44 garden centres and a Dutch buying organisation servicing its 2 shareholders – a retail franchise of 27 garden centres and a retail organisation that supports 120 independent Dutch and Belgian garden centres.  We also have buyers from the pet sector taking part.  If you are a UK-based pet product supplier and would like details of the pet buyers, please click here to request more information.

UK garden suppliers – don’t miss out on the chance to take part!  To apply, please take a look at the buyers’ profiles and product requirements and then complete and submit the online application form by the deadline of 13 March.

After the deadline we will send to the buyers the list of applicants with brief product descriptions and links to websites so that they can select which they would like to meet.  This ensures that the meetings are as useful and productive as possible.  We will then contact you to confirm your meeting arrangements.

We have attended a number of these events and have always found them to be a very useful tool for our export market. In general they are very informative and have repaid the time, effort and expense many times over.

- A happy supplier!


The buyers taking part in the Gardenex Meet-the-Buyers event on Wednesday 27 March 2019 are:

Ing. G. Beckmann KG,

Beckmann is a manufacturer of greenhouses and also one of the leading German mail-order companies specialising in garden products. The company’s main focus is on greenhouses, greenhouse accessories and quality practical gardening equipment from tools and pest deterrents to composters and water butts but it also offers garden decoration, outdoor leisure and wild-bird/wild-life items. The company was established in 1973 and is a family business. It issues every year in January around 1.5 million printed catalogues (the 2019 edition is 126 pages) and sells on-line. Its manufacturing base, administration offices and warehousing extend over more than 13,000m2 and it employs around 70 staff. The company already imports from a number of Gardenex members.

The buyer is looking for new quality garden products to expand the range.


Wexthuset Sverige AB,

Wexthuset Sverige AB is a Swedish online store selling direct to the general public and also acts as importer / distributor for several UK companies. Founded in 2002, the company originally sold geranium cuttings online but in 2005 it expanded to sell a broader range of quality garden products. Its warehouse and offices are located in Jursta, south of Stockholm, where they also have a small store where customers can collect orders or buy direct. In addition, they have a display garden where they test products before stocking them.

Wexthuset Sverige AB caters for all gardeners, from beginners to the very experienced. They offer products suitable for customers with just a window-sill or balcony as well as those with a large garden. Their range includes all types of practical equipment and accessories from tools, pots and plant protection to hydroponics and irrigation; greenhouses and accessories; pond liners, pumps, lighting and fountains; garden decoration, gazebos and pergolas; along with wild-bird items. Representatives have visited Glee.

The buyer is always on the look-out for new, innovative garden products to add to their B2C online store and is also hoping to widen their range of seeds and unusual plants. She is also looking for new brands to represent as importer / distributor and sell B2B in Sweden and the wider Scandinavian region.


The following buyers – Jardinarium (Spain) and GRS Inkoop B.V. (The Netherlands) have asked to hold joint meetings with suppliers. At the moment they describe their relationship as ‘good colleagues’.


Created in 2003, Jardinarium is a soft franchise group with 44 garden centres, 260,000m2 of retail space and a total turnover close to €40 million.

Jardinarium negotiates with suppliers on behalf of its members, offers advice on running a garden centre successfully and studies the market and consumer trends.

Over the last 13 years, Jardinarium has worked to create garden centres that are both easier to manage and clearer for the customer to understand. Whilst plants are at the centre of their offering, with information on where and how to use them, they also sell many other practical and decorative garden products. This policy has led to Jardinarium garden centres becoming some of the most profitable in Spain.

Jardinarium currently has no central warehouse so suppliers have to be able to deliver direct to store. They are sourcing some UK product via Spanish distributors and are keen to look at ways to import more in future. Representatives from Jardinarium have visited Glee in the past.

GRS Inkoop B.V., the and

GRS Inkoop BV is providing buying services such as negotiated buying conditions, special promotion proposals, concept proposals etc, logistics and category management for its two shareholders: GroenRijk Retail BV and GRS Retail BV. GroenRijk is a franchise operation comprising 27 garden centres and offering some online sales from its website. GRS Retail offers purchasing services, advice and marketing support to 120 independent Dutch and Belgian garden centres. GRS Retail organises in-house fairs four times a year for its member garden centres.

Please note that the buying is done by the garden centres themselves. The individual garden centres place their own orders, but GRS Inkoop’s logistics provider will cross dock all the hard goods deliveries. This means that goods will be delivered to one address in Holland – or, in the case of some larger orders, the goods may be picked up by the logistics provider. The logistics costs for delivering to the garden centre will be negotiated between supplier and the logistics partner so that a delivered price can be provided.

The buyers from Jardinarium and GRS Inkoop B.V. are interested in seeing suppliers of every type of garden product.


I am really pleased with the incredible service offered by Gardenex & PetQuip. This was the second time that I had participated in a Meet-the-Buyers event and literally, just a few days earlier, I had received an order along with an order forecast from the buyer I met at the previous Meet-the-Buyers event.

- A happy supplier!


Meet-the-Buyers sessions start from around 08h30 and, in 25 minute meeting slots, you have the opportunity to present your company and products to the buyers and to hand over brochures, information and/or product samples.

Refreshments are available throughout the day.  The meetings conclude at around 16h30.

Rates + VAT Member Non Member
Per 1st meeting allocated £92 £192
Per subsequent meeting £82 £182


On receipt of the application form, Gardenex will invoice applicants for the meetings requested.  Invoices must be settled in advance of the event.  Payment can be made by credit card over the telephone, BACS or cheque.

The Gardenex Meet-the-Suppliers events are better than five days at a trade show!

- A happy buyer!




Please mark order of preference if relevant, in case it is not possible to allocate all meetings requested
Ing. G. Beckmann KG, Germany (mail-order/online store)
Wexthuset Sverige AB, Sweden (B2C online store and importer/distributor)
Jardinarium, Spain (franchise group of 44 garden centres) AND GRS Inkoop BV (buying services for Groenrijk garden centre chain + 120 Dutch + Belgian garden centres)
*Note: Requests for meeting slots are handled on a first-come, first-served basis but they are also allocated according to the preferences of the buyers involved. Gardenex makes every effort to ensure that at least one meeting is allocated per request if feasible and, if more than one meeting is allocated, that they are as close together as possible. Due to these complexities however, no guarantees can be made. Successful Meet-the-Buyers slots will be notified to applicants during w/c 18 March.


This description will be used to inform buyers (no more than 20 words please) and will be provided with your website